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Welcome

Thank you for your interest. I'm Erika Santonastaso, but please call me Eri. I am a Senior Product Marketing Manager eager to work on meaningful projects that truly impact people's lives. With 20 years of experience, I am a passionate professional. I'm an exotic mix of Italian and Colombian and have been living in London for the past 19 years. I speak three languages fluently, and I would love to help your company deliver high-quality digital products to your valued users!

SOME OF THE BRANDS I HAVE WORKED WITH

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 REDIRECTING MY HORIZON 

 I particularly enjoy working on digital projects, and the opportunity to work on projects that make a real difference in people's lives genuinely motivates me. Therefore, I chose to follow the product management path, as I believe my skill set — including communication, strategic thinking, problem-solving, project management, stakeholder management, and analytical thinking — is well-suited to this field. I am currently undertaking a postgraduate certificate in Product Management at King’s College London, which allows me to work on practical projects with a strong focus on product strategic planning, competitor and market analysis, user research, data analysis, objective setting, user story writing, agile methodologies, roadmapping, prototyping, and go-to-market strategies.

PRODUCT MANAGEMENT CERTIFICATIONS 

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PROJECTS

Most of my career has been in marketing and advertising within client services, where I had the opportunity to work on various projects and with diverse clients. I managed these projects from the strategic and planning phases all the way through to execution and Go-to-Market (GTM) I particularly enjoy digital projects, and I believe my strong strategic background makes me the Senior Product Marketing Manager you're looking for. Please take a look at these projects.

ABOUT ME

I take pride in what I do, which drives me to excel in every project I undertake, both in my personal and professional life. I arrived in England with only dreams and no money, and I have since built a successful career in marketing.  Three years ago, I decided to start running, and it has now become one of my passions. I also began decorating cakes for my children, which has grown into a successful business. I am now eager to steer my career towards product development.

 TESTIMONIALS

1. What do you think is my biggest strength?

"Imaginative approach to problem-solving. Ability to evaluate a challenge from all angles, considering the pros and cons of each potential solution, in the context of business, brand and customer needs. Especially strong in appraising creative ideas and designed experiences, with a sharp eye for quality and effectiveness."

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2. What's the biggest contribution you feel I made to the team?

"Creating a sense of collaboration and open-mindedness. Able to create a safe environment where all ideas are welcomed and valued.Making sure everyone is heard and can bring their expertise to a task."

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3. What do you see in me that makes me stand out?

"Passion and an unrelenting commitment to the team, task and opportunity. Raising the energy in every room and creating a sense of unity."

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KATHERINE FRANCIS - EXECUTIVE MARKETING LEADER

(worked together 2017 - 2023)

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