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FilmSlate

FilmSlate - As a student in my postgraduate programme in Product Management at KCL, I have been tasked with working on a project as a Product Manager, covering all the important steps required to release an experience to the market. While FilmSlate is a fictitious example, my responsibilities include developing the product strategy, MVP, and Go-to-Market scenarios, culminating in the submission of three main assignments and three peer reviews.

OVERVIEW

FilmSlate is a conceptual platform designed for cinephiles, indie film enthusiasts, and genre fanatics who seek access to hidden gems within the independent film industry. It offers an easy-to-use streaming platform featuring carefully hand-selected indie films and documentaries, aiming to provide users with a curated experience that highlights the diversity and quality of lesser-known films. FilmSlate focuses on delivering personalised content, improving the user experience with features like Single Sign-On (SSO) for seamless access, and reducing onboarding friction. Its mission is to give independent films the visibility and respect they deserve, ensuring they don’t get lost in an overwhelming sea of content.

Product Strategy & Discovery

Market & Competitors

I identified and analysed real-world competitors for a product using a SWOT analysis. I used secondary research to gather insights on at least two competitors in FilmSlate's target market or that served its target market segment.

Product Ideation

I identified a product feature based on user pain points, articulated a value proposition, and assessed its goals against FilmSlate's organisational objectives. I developed a problem statement, prioritised potential solutions, and evaluated success criteria to ensure alignment with FilmSlate's strategy.

Product Validation

I created a user persona relevant to the scenario’s target segments and developed a basic prototype to communicate my product feature idea. I also designed the prototype for concept testing with users.

Product Success

I identified key metrics to monitor during the design and development of my product feature, using the SMART framework to ensure each metric was specific, measurable, achievable, relevant, and time-bound, and explained why each was important.

PROBLEM
&
SOLUTION

Problem

The onboarding process is long and old-fashioned, which can be frustrating for users, who also find it time-consuming to search for new films or documentaries. The platform fails to recognise their preferences, compelling them to sift through content they’ve already seen. This lack of personalisation leaves them feeling frustrated and hinders their ability to efficiently discover new and relevant content.

Value Proposition

FilmSlate enables users to discover cinematic treasures with an effortless app on various devices. Enthusiasts enjoy hand-picked content reflecting our passion for filmmaking. Our service is tailored to user needs, providing deep content knowledge before viewing. The onboarding process ensures we know users' preferences, saving them time. These enhancements offer a seamless experience, distinguishing FilmSlate from competitors and making it the go-to platform for indie film enthusiasts.

Stategic Frameworks

Value Proposition Canvas

Competitor SWOT analysis

SCAMPER

Roadmap

User Map with User Stories

Opportunity Solution Tree (OST)

User Persona

Impact effort Matrix

MVP Prototype

User Testing

User Story Mapping &Go-to-Market plan

I created an Agile strategic product roadmap and continuously refined it throughout the course. I developed a detailed user story map to visualise and prioritise user needs, while also evaluating the impact of product development on my MVP and future iterations. Finally, I designed Go-to-Market (GTM) strategy, and marketing plan and conducted data analysis.

Results

Lessons Learnt

I discovered that I truly enjoy working on the strategic aspects of projects and being involved throughout the entire process.